SEEING REFLECTIONS OF MARKETING

Let us discuss how marketing is reflected in our day to day lives

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Prof S K "Bal" Palekar: ABOUT ME : I came into education industry in 2009 after 34 years of working for P&G, Cadbury, MRF, Balsara, Onida and Eureka Forbes. I headed Marketing at Eureka Forbes for over 10 years as Senior VP. I was also the Head of knowledge management and Marketing Director of Asia for their JV, and Founder of Eureka Forbes Institute of Environment. At S P Jain Institute in Mumbai I was a Professor of marketing and also the chair of the Executive Education Center. Now I am an adjunct professor at IMT Ghaziabad. I teach marketing, sales and service. I mostly use Indian cases to executive audiences. My focus is how marketing activities should produce business results. I am on the boards of some public companies and serve on some industry bodies too. And I am a trustee of an NGO called Yuva Parivartan which is in the field of livelihoods training. I am M Sc in Physics and MMS in Marketing from the Bajaj Institute. And I consult too.

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